In 2015, SGN was looking to increase the number of paying users for its 4 titles, still considering the fact, that the average market CPI was too high for them. By tapping into their audience cohorts, we learned more about each player to make a smarter campaign: across all touch points, and across all channels, was the key to the success.
SGN collaborated with ZENNA to develop an integrated media-buying strategy to target across all channels and screens their audience in focus.
By applying to ZENNA's unique data-driven tracking technology, our team targeted each potential user throughout precisely matched cohorts with the actionable ad and message. We made sure all our advertising efforts provide only positive ad experience respecting each user’s engagement preferences.
Senior UA Manager at SGN:
In a relatively short amount of time, SGN acquired a large, qualitative players by sharp target through cross-channel and screen approach. By measuring accurately all post-event data on the real-time basis we built and optimized the user experience journey since the first click up to the first in-app payment, thus ensuring the real results.
Leveraging ZENNA's data-driven tracking solution to bring lifetime value players, has brought Panda Pop and Sugar Smash to the TOP 50 Grossing in USA and Canada