Oasis Games needed to attract new highly engaged users to their new game Demon Slayer in CIS-countries.
By leveraging ZENNA's Data-Drive Tracking Solution and its extensive targeting capabilities, we selected the apps that indexed highly amongst 18-27 year old players. To guarantee high engagement, we decided to advertize Demon Slayer on MyTarget.
On completion, to suggest a more comprehensive experience, we utilized more than 140 creatives in 2 weeks to target and attract the most relevant and engaged players to the game. The creatives provided the option to see a various gameplay shots, which drove a high volume of clicks and CR at 7,85%.
We've reached 22,5K installs in 1,5 months thanks to higly convertible creatives and visual materials produced by ZENNA internal creative team. The players attracted showed 82% of tutorial completion rate.