Increased user demand on strategy games in CIS-countries meant for Gree that they needed to put more attention to this market and share their best games with the local mid core players. For the launch of this new wave of games, Gree looked for a trusted partner with deep expertise on the selected territory for the most advanced media buying results.
Gree and ZENNA partnered on an exclusive basis to develop a campaign that reached players for their War of Nations and Knights & Dragons in CIS-countries.
To implement a more targeted strategy, ZENNA team focused on bringing players from some of the most efficient mobile channels, like Facebook, MyTarget, Google Adwords and others to leverage location, demographic, content and behavioral targeting capabilities. This approach showcased the number of new, still efficiently monetizable users, who show a history of purchasing in-app.
To improve the CR, we've provided ASO localization for the App Store game pages resulting in the increased rate up to + 117%. The whole number of new and monetizable users has grown on + 438%. War of Nations reached TOP 2 Free Games on App Store and Google Play in Russia.