ZENNA Blog | Mobile Games User Acquisition

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by Bohdan Chernobai, on

Playable And Game-simulation Ads And How to Succeed With It

What is playable ad and why so much hype around it in recent time? 

Playable Ads is a rich media format, allowing mobile users an opportunity to try a “piece of the game” by playing from 15 seconds to 60 seconds without installing. It’s like a game inside of other game, an advertisement, but unostentatious and interactive. That’s why this kind of ads usually boosting conversion rates, expanding global reach and the overall install volumes. And we going to take a look at how it works with some cases.

In 2015, when the conception of playable advertisement was relatively fresh for the mobile industry, there are were only 8.7% of app marketers excited about future of playable ads, while social video and full-screen video were taken the lead among all user acquisition channels.


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by Bohdan Chernobai, on

Organic Channel Feels Better With Paid Campaigns On Board

Organic Channel Feels Better With Paid Campaigns On Board

About 80% of marketing efforts is directed to traffic buying. Paid advertising not only helps in attracting a required audience, but increases the overall visibility of app in the store. High position in the TOP list means organic traffic, which usually bring users with the highest LTV - these users who have discovered the app and decided to download without incentive.


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by Kate Koll, on

Christmas Mobile Games Marketing

According to deltaDNA conclusions made in January, 2015, the number of active users and installs for Christmas and Boxing day is 30% higher on average compared to a “normal” period (i.e. September through to November). This Christmas boost also comes with an increase in player engagement, with 1 day retention increased by 17% over typical levels.


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