ZENNA Blog | Mobile Games User Acquisition

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by Bohdan Chernobai, on

Organic Channel Feels Better With Paid Campaigns On Board

Organic Channel Feels Better With Paid Campaigns On Board

About 80% of marketing efforts is directed to traffic buying. Paid advertising not only helps in attracting a required audience, but increases the overall visibility of app in the store. High position in the TOP list means organic traffic, which usually bring users with the highest LTV - these users who have discovered the app and decided to download without incentive.


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by Kate Koll, on

Christmas Mobile Games Marketing

According to deltaDNA conclusions made in January, 2015, the number of active users and installs for Christmas and Boxing day is 30% higher on average compared to a “normal” period (i.e. September through to November). This Christmas boost also comes with an increase in player engagement, with 1 day retention increased by 17% over typical levels.


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