ZENNA Blog | Mobile Games User Acquisition


Quiet place, where our team and our guests
share experience

by Sedykh Mikhail, on

Soft-Launch in 2017. Best Countries For Testing Your Game

A successful soft-launch is the best way to optimize your game for widespread release. Generally, it allows game developers to save money and time by receiving early customer feedback and so on.

But today we are not going to talk about the way to start your soft-launch campaign. We are about to answer question is “Where?”. The principal point in your decision on where to soft-launch your app depends on the markets you going to shoot upon releasing worldwide.

Read more →

by Inna Darienko, on

How Identify Your Whale?

Monetization has been a hot topic in the games industry over the past years, ever since the rise of free to play games. How to optimize monetization, how to define correct pricing buckets or how to better convert players are just a few of the widely discussed questions concerning the topic. In this article, however, we’ll be approaching monetization from a different angle.

Read more →