ZENNA Blog | Mobile Games User Acquisition


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by Bohdan Chernobai, on

Mobile Game Market Rising Stars: New Promising Countries in Terms of Revenues

New Promising Countries in Terms of Revenues


The process of creating a mobile game takes a significant amount of time for planning, designing and fixing. But when it comes to choosing of the primary distribution markets all becomes more apparent.  Western publisher traditionally goes to the “West” (the US, the UK, Canada, Germany, France, Australia, etc.), Eastern publisher - to the “East” (China, Japan, South Korea, Taiwan, etc.). All the countries mentioned above, despite the location, have something common - the huge revenue.

At the moment, China is an absolute leader of mobile games market with $10 billion of revenues in 2016. North America, Japan, and Western Europe going right after China with total revenues of $18 billion dollars as of last year. But what about emerging markets? And what is important to bear in mind while choosing a new promising market for spreading your mobile game? Let’s take a look!

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by Inna Darienko, on

How Identify Your Whale?

Monetization has been a hot topic in the games industry over the past years, ever since the rise of free to play games. How to optimize monetization, how to define correct pricing buckets or how to better convert players are just a few of the widely discussed questions concerning the topic. In this article, however, we’ll be approaching monetization from a different angle.

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