by Bohdan Chernobai, on
What is playable ad and why so much hype around it in recent time?
Playable Ads is a rich media format, allowing mobile users an opportunity to try a “piece of the game” by playing from 15 seconds to 60 seconds without installing. It’s like a game inside of other game, an advertisement, but unostentatious and interactive. That’s why this kind of ads usually boosting conversion rates, expanding global reach and the overall install volumes. And we going to take a look at how it works with some cases.
In 2015, when the conception of playable advertisement was relatively fresh for the mobile industry, there are were only 8.7% of app marketers excited about future of playable ads, while social video and full-screen video were taken the lead among all user acquisition channels.
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