ZENNA Blog | Mobile Games User Acquisition

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by Bohdan Chernobai, on

Playable And Game-simulation Ads And How to Succeed With It

What is playable ad and why so much hype around it in recent time? 

Playable Ads is a rich media format, allowing mobile users an opportunity to try a “piece of the game” by playing from 15 seconds to 60 seconds without installing. It’s like a game inside of other game, an advertisement, but unostentatious and interactive. That’s why this kind of ads usually boosting conversion rates, expanding global reach and the overall install volumes. And we going to take a look at how it works with some cases.

In 2015, when the conception of playable advertisement was relatively fresh for the mobile industry, there are were only 8.7% of app marketers excited about future of playable ads, while social video and full-screen video were taken the lead among all user acquisition channels.


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by Bohdan Chernobai, on

Mobile Game Market Rising Stars: New Promising Countries in Terms of Revenues

New Promising Countries in Terms of Revenues

Introduction

The process of creating a mobile game takes a significant amount of time for planning, designing and fixing. But when it comes to choosing of the primary distribution markets all becomes more apparent.  Western publisher traditionally goes to the “West” (the US, the UK, Canada, Germany, France, Australia, etc.), Eastern publisher - to the “East” (China, Japan, South Korea, Taiwan, etc.). All the countries mentioned above, despite the location, have something common - the huge revenue.

At the moment, China is an absolute leader of mobile games market with $10 billion of revenues in 2016. North America, Japan, and Western Europe going right after China with total revenues of $18 billion dollars as of last year. But what about emerging markets? And what is important to bear in mind while choosing a new promising market for spreading your mobile game? Let’s take a look!


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by Bohdan Chernobai, on

Organic Channel Feels Better With Paid Campaigns On Board

Organic Channel Feels Better With Paid Campaigns On Board

About 80% of marketing efforts is directed to traffic buying. Paid advertising not only helps in attracting a required audience, but increases the overall visibility of app in the store. High position in the TOP list means organic traffic, which usually bring users with the highest LTV - these users who have discovered the app and decided to download without incentive.


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by Bohdan Chernobay, on

Ultimate YouTube Influencers Marketing Guide

Ultimate YouTube Influencers Marketing Guide

Almost every person knows what YouTube is. The average user spends daily about 40 minutes watching the videos. But a lot of us do not even guess how powerful this video-sharing service might be for mobile games promotion.

The fact is that more than half of YouTube views come from mobile devices and the second popular section of videos on YouTube (after "music" section) is games.


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by Sedykh Mikhail, on

Soft-Launch in 2017. Best Countries For Testing Your Game

A successful soft-launch is the best way to optimize your game for widespread release. Generally, it allows game developers to save money and time by receiving early customer feedback and so on.

But today we are not going to talk about the way to start your soft-launch campaign. We are about to answer question is “Where?”. The principal point in your decision on where to soft-launch your app depends on the markets you going to shoot upon releasing worldwide.


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by Sedykh Mikhail, on

Christmas arrives at ZENNA

Christmas is almost here! All over the word, cities are decorated festively and the air is filled with the holiday spirit. It is time for us to sum up the results of the outgoing year 2016 and wish you all a very Merry Christmas and a Happy New Year!

For the mobile market, this departing year has been truly remarkable. For one, smartphone traffic has left behind desktop device traffic for the first time in its history; and the total revenue generated by mobile devices exceeded $400 billion! Secondly, forecasts of the leading global agencies indicate that the market will continue its rapid growth, which, of course, we find very exciting.

For ZENNA, this year has brought many wonderful projects and continued growth. We are highly grateful to all our clients, partners, and colleagues! Together we develop this market and help connect best games with best players. May the year 2017 be successful for you and may all your daring ambitions come true!

We would like to present a short but very important report on the accomplished work. Come and work with us in 2017, for together we can achieve all our objectives.


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by Sedykh Mikhail, on

Intelligent Fraud Detection Guide by ZENNA

Fraud in mobile advertising is one of the hottest topics today. Not considering the fact it is pretty much discussable by experts, there are still a wide gaps in the knowledge of how define and prevent it. We tested the most popular and recognizable anti-fraud solutions and want to share the results in our guide.

Antifraud system

You can download eBook easily by submitting form below.


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by Sedykh Mikhail, on

6 Things That Should Not Stop You In Performance Advertising

Mobile game performance advertising is a sure way to find audience for your project. Obviously it requires scrupulous approach, however, it is hard to underestimate its role in the promotion of your game. The story of many famous titles started with a well-made advertising campaign.

Myths about performance advertising


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